About this build
Booking built like a real product.
We are Olivia and Alex Keiter, a couple on a small homestead in Petersburg, NY. We build websites and ordering, loyalty, and booking tools for small businesses across the United States. We work with AI tools, and a human checks the work and pushes go.
What every build includes by default
These are not extras. They are how we build.
Accessible to WCAG 2.2 AA
Keyboard friendly, screen-reader friendly, strong contrast, clear focus. The booking flow works for everyone.
Mobile first
Most bookings happen on a phone. We design for the phone first.
Fast and lightweight
Quick to load, which also helps you show up in search.
Search and AI ready
Clean titles, structured data, and plain answers an assistant can quote.
Matched to your brand
Your colors, your services, your voice across the booking flow and the dashboard.
Honest placeholders
Any image you have not shot yet shows a written description until a real photo arrives.
How a build runs
- 1
Scope
We agree on your services, hours, and rules before any code. You get it in writing.
- 2
Decision log, spec, and kickoff
Plain documents that record what we are building and why.
- 3
Build
We build the public booking flow and the owner dashboard on real, owned infrastructure.
- 4
Launch
We hand over a working booking site, the dashboard login, and a short walkthrough.
In the flat build
- A public booking flow clients can use on a phone
- An owner dashboard for services, hours, blocks, and bookings
- Confirmation and reminder messages (simulated in the demo)
- Your real availability and rules
- The standards above, on every page
Paid upgrades
- Deposits and payments through your own Stripe account, no per-booking fee from us
- Two-way text and email reminders clients can confirm or reschedule
- Ongoing custom branding and a domain
- A care plan for hosting, backups, and changes
Payments get the most care of anything we build. Handling real money means handling refunds, receipts, and edge cases properly, so it is built and tested on its own and never rushed.
About the demo
To show booking the way it really feels, we built it on a fictional salon called Birch & Bloom, including the owner dashboard. Everything in the demo is synthetic. Open the live demo, book an appointment, then sign in to the owner side and watch it appear.
