About this build
Real ordering systems for real food businesses.
We are Olivia and Alex Keiter, a couple on a small homestead in Petersburg, NY. We build websites and ordering systems for small businesses, the people we know and care about, across the United States. We work with AI tools, and a human checks the work and pushes go.
What every build includes by default
These are not extras. They are how we build.
Accessible to WCAG 2.2 AA
Keyboard friendly, screen-reader friendly, strong contrast, clear focus. Your ordering page works for everyone.
Mobile first
Most food orders happen on a phone. We design for the thumb first, then scale up.
Fast and lightweight
Mostly static pages that load quickly, which also helps you rank.
Search and AI ready
Clean titles, structured data, a sitemap, and plain answers an assistant can quote.
Matched to your brand
Your colors, your voice, your photos. The system bends to the brand.
Honest placeholders
Any image you have not shot yet shows a written description of the photo to take, so nothing looks broken while you gather real photos.
How a build runs
- 1
Scope
We agree on what the system does before any code. You get it in writing.
- 2
Decision log, spec, and kickoff
Plain documents that record what we are building and why, so you can follow along.
- 3
Build
We build the menu, ordering, confirmation, and the kitchen board on real, owned infrastructure.
- 4
Launch
We hand over a working system with a link, a short walkthrough, and the keys.
In the flat build
- Branded menu and ordering page
- Pickup and delivery options
- Live kitchen board for staff
- Order confirmation with a code
- The standards above, on every page
Paid upgrades
- Real card payments through your own Stripe account, with no fee taken by us
- Live text and email notifications
- Ongoing custom branding and a domain
- A care plan for hosting, backups, and changes
Payments get the most care of anything we build. Handling real money means handling refunds, receipts, and edge cases properly, so it is built and tested on its own and never rushed.
About the demo
To show the system the way it really feels, we built a fictional taco truck called Emberline Tacos. Everything in the demo is synthetic. No real order is cooked, no card is charged, and no message is sent.
- The customer flow. Browse the menu, build an order with a spice level, and place it. You will get an order code.
- The kitchen board. Open it with the passcode
flattopand watch orders arrive live, then move them along.