Probably not, and we will say so. Etsy is real discovery. The play most makers want is both: keep the marketplace for new buyers, and give repeat customers your own checkout with no fees skimmed off it.

Yes. Your products, your customer list, your order history, your domain. It is yours the same way a Keiter & Co. website is yours.

Is there a transaction fee?

No. We never take a percentage of your sales. You pay a flat build and a flat monthly Care Plan, and that is the whole arrangement.

Can I take real card payments?

Yes, through your own Stripe account as part of the build scope. The money lands in your bank, and we take no fee on it.

Is the demo using real data?

No. Everything in the demo is synthetic and nothing is charged. It runs on a fictional handmade shop called The Bracelet Era.

Back to keiterandco.com

Storefronts, built by Keiter & Co.

Own your storefront alongside Etsy.

A custom shop for makers and handmade sellers. Keep the marketplace for discovery, and send your repeat buyers to a storefront that takes no cut of a single sale. Your products, your customers, your data.

Try the live demo See how it works

The demo is a real, working storefront on a fictional handmade shop. Browse, add to cart, check out, then open the owner view.

Built for people who make things

Jewelry and bracelet makers

Your regulars already know your name. Give them a checkout that keeps every dollar with you.

Candle and soap makers

Small-batch drops, variants for scent and size, and inventory you can see at a glance.

Artists and print sellers

Prints, stickers, and originals on a page that looks like your work, not a template.

What is in the build

A storefront, an owner view, and the panel that shows why it pays for itself.

A storefront that feels like your shop

Product pages with variants, a cart, shipping options, and a checkout, all in your brand.

Browse the demo shop

An owner view with an orders board

New, making, shipped. Orders move across the board as you work, with an inventory snapshot below.

Open the owner view

The fee math, side by side

The owner view shows a month of sales next to what Etsy would have taken from the same month. That panel is the whole argument.

See the fee comparison

Every build is fast, accessible to WCAG 2.2 AA, mobile first, and set up for search and AI answer engines from day one. Product pages carry proper structured data, so search engines can read your items, prices, and shop details.

The honest version of the pitch

Etsy is genuinely good at one thing: strangers finding you. We are not going to pretend otherwise, and we will not tell you to close a shop that brings you new customers. What Etsy charges for is everything after that. Once someone loves your work, follows you, and comes back to buy again, the marketplace still takes its transaction fee, its processing fee, and its listing fee on a customer you earned.

So the play is both. Keep Etsy for discovery. Put your own storefront on your business cards, your packaging, your social bios, and the thank-you note in every box, and route the repeat buyers there. Those sales are yours, whole.

No transaction fee. Not 6.5%, not anything. Zero, on every sale.
No listing fees. List twelve products or two hundred. Same flat cost.
Your customer list is yours. Names, order history, and the relationship.
Your brand, not a template. It looks like your shop the moment it loads.

What it costs

The build

Custom, scoped to your shop

Storefront builds are Custom scoped, priced per conversation once we know your products, variants, and how you like to work. The scope includes your landing page and site setup, so the storefront arrives as a complete shop, not a widget bolted onto nothing.

Keeping it running

Advanced Care Plan, $65/month

A live storefront needs a steady hand: hosting, backups, updates, monthly content changes, deeper analytics, and priority support. Storefront builds run on the Advanced Care Plan. That flat $65 is the entire monthly cost, no percentages hiding behind it.

For scale: Etsy's cut on roughly $1,300 of monthly sales already runs more than double the whole Care Plan, and Etsy's share grows with every sale while the flat fee does not. The demo's fee panel does this math on a live month.

See it for real

The Bracelet Era is a fictional handmade shop we built to show the storefront end to end. The data is synthetic and nothing is charged. Add a bracelet to the cart, place a demo order, then open the owner view and watch it land on the board.

Open the live demo View the owner board

Common questions

Should I leave Etsy?: Probably not, and we will say so. Etsy is real discovery. The play most makers want is both: keep the marketplace for new buyers, and give repeat customers your own checkout with no fees skimmed off it.
Do I really own it?: Yes. Your products, your customer list, your order history, your domain. It is yours the same way a Keiter & Co. website is yours.
Is there a transaction fee?: No. We never take a percentage of your sales. You pay a flat build and a flat monthly Care Plan, and that is the whole arrangement.
Can I take real card payments?: Yes, through your own Stripe account as part of the build scope. The money lands in your bank, and we take no fee on it.
Is the demo using real data?: No. Everything in the demo is synthetic and nothing is charged. It runs on a fictional handmade shop called The Bracelet Era.