What we build into your site

When someone types "who does good landscaping near me" into ChatGPT or asks their phone for a local electrician, they are not getting a list of ads. They are getting a recommendation from an AI that has read the web and decided who sounds credible and relevant.

We call this AEO, Answer Engine Optimization. It is baked into how we write your content, structure your pages, and mark up your code.

Schema markup is a layer of structured data embedded in your site's code. Invisible to visitors but very readable by search engines and AI systems. It tells them your business name, address, phone, hours, services, and more in a format they can trust rather than guess.

Without it, a search engine has to make inferences. With it, there is no guessing. Think of it as a structured nametag your site wears at all times.

More than half of local business web traffic comes from a phone. Most people searching for a plumber, a restaurant, or a dog groomer are doing it on a screen in their pocket.

We design mobile first. The phone layout gets the most attention, the most testing, and the most polish. The desktop version builds from there, not the other way around.

This also matters for search rankings. Google indexes the mobile version of your site first. A site that looks great on a laptop but falls apart on a phone is invisible where it counts.

A surprising number of small business sites have contact pages that do not actually work. A mailto link that opens the wrong app, a third-party widget that died two years ago, or a form that submits and delivers nothing.

We use Netlify Forms, built into our hosting setup. When someone fills out your form, you get an email. No setup on your end, no subscription, no maintenance.

Need something more specific? A few common builds:

• Service selector: client picks what they need, the form adjusts.
• Custom fields: project type, preferred date, file upload, anything.
• Quote calculator: inputs that add up to a live estimate.

We scope custom form logic as part of the build conversation. Simple selectors are usually no extra cost. A full calculator is a short Custom conversation.

We use a lightweight custom script that watches for elements entering the viewport and fades them in with a slight upward drift. No heavy libraries, no layout shifts, no janky behavior on mobile.

The effect is intentionally subtle. It gives the page depth and forward motion without demanding attention. You are probably seeing it on this page right now.

Cards can lift on hover, reveal a CTA, show a subtle shadow, or respond to cursor movement in 3D. These interactions make a page feel considered rather than flat and static.

We scope these per project based on content type. A portfolio card for a contractor calls for a different interaction than a service card for a salon. We talk through what feels right and build from there.

SVG is a vector format. It scales perfectly from a small phone to a 4K monitor without ever pixelating. It loads faster than a photograph and can be styled or animated with CSS.

We use SVG for icons, decorative elements, and lightweight illustrations. The examples to the right show what is possible: static brand icons, animated elements, and illustrations that respond to the page's color scheme.

Video in the hero section can be striking when the footage is right. A restaurant with a busy open kitchen. A landscaper with a time-lapse. A brewery with the pour. When it works, it communicates more in three seconds than a paragraph of copy ever could.

When the footage is wrong, it slows the page to a crawl and plays a blurry stock clip nobody asked for. We will be honest with you about which one you have.

We have a built-in quote card component that makes testimonials look considered rather than pasted in. Name, context, and the quote itself in a styled block that reads well on any screen.

For clients with a lot of reviews, we can build a carousel or a grid. For Advanced Care Plan clients, we monitor and refresh these over time.